What goes into planning an event on the scale of WorldSkills Abu Dhabi? And what are we all up to in our offices on the 15th Floor of the tower at IPIC Square?
Those are a couple of the questions that I hope to answer with a regular feature on this blog. A summary of our work as we countdown to October 2017.
111 weeks out from WSAD and we have all returned to Abu Dhabi from World Skills São Paulo. Observing this event was a perfect opportunity for the core WSAD team to learn more about what we can expect in 2017. As a newbie to the WorldSkills family I found it particularly enlightening.
This week my time has been spent reviewing, analysing and reflecting on all aspects of the communications/PR operations in São Paulo. In Brazil I worked hard to understand the existing communications workflows including the policies, processes and procedures, as well of course as the messages that were being used. My colleagues from other departments carried out a similar exercise for their areas of responsibility.
All in all we were hugely impressed - and somewhat daunted - by what we saw. Of course, there are things we want to change, to put our stamp on the competition, but there is so much that is already working very well.
Now back in our offices we are, like all project teams, busy constructing a grid that summarises everything that went well (happily a jam-packed part of the table), as well as reflections on areas we may want to change. We are also starting to plan actions for 2017 and are identifying key deliverables.
It’s an important piece of work, but of course not as glamorous as our field trip to Brazil. However we are all very grateful for the opportunity to think deeply about our respective areas. There’s no doubt that careful planning now will pay dividends in due course!
If you have any observations about communications/PR at WorldSkills Abu Dhabi or WorldSkills São Paulo you can reach me via the contact page on this website. You can reach the whole WSAD team via: info at worldskillsabudhabi2017 dot com.
The working week in Abu Dhabi is Sunday-Thursday – so a very happy weekend from us all, wherever you are.